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  • Writer's pictureTony Liu

Why your business needs a website and embrace digital transformation

Updated: Sep 24, 2022

If you're a business owner in Auckland, you know that the digital age is upon us. And if you're not online, then you're missing out on a lot of potential customers. Having a website is no longer an option - it's a necessity. Not only does having a website give your customers another way to connect with your business, but it also allows you to embrace digital transformation and take advantage of all the opportunities the internet has to offer.

Here are some of the benefits of having a website:

Improve SEO (Search Engine Optimisation)

By having an up-to-date website, you'll create unique pages that allow search engines like Google to index them. This will help to drive more traffic to your website.

Boost brand visibility

Your customers will be able to access your website from the desktop, smartphone, or tablet at any time of day - meaning they can effortlessly connect with you whenever it suits them. It also allows potential customers worldwide to stay up-to-date with your business - increasing your brand visibility.

Create value with engagement tools

You can use social media widgets, comment sections, and blogging features to encourage user-generated content that enhances the customer experience and creates meaningful online engagement. This builds trust in your business and positions you as an authority within your industry.

Enhance sales opportunities

Having a website allows you to sell products and services online. You can also use special features like online collections, shopping carts, wish lists, sales pitches, and product descriptions.

Boost customer service

Add contact details to your website so that customers can get in touch with you whenever they need to - which means more sales opportunities for you! You can even set up a customer support website to provide 24/7 assistance.

Promote your business portfolio

Highlight the services and products you offer through a dedicated portfolio page where customers can browse at their convenience. This will give them a good idea of what you provide and make it easier for them to decide on doing business with you.

Your customers are online, and they're looking for your company. If you don't have a website yet, it may be time to create one. A well-designed site is an essential part of any business marketing strategy because it gives you another way to connect with potential customers in addition to what you currently do offline. It also lets your customer know that they can find information on your products or services anywhere at any time - even if there's no physical location near them where they can come in person.

Consult a trusted provider of IT Support in Auckland who specialises in Web Development. Contact PC Onsite or call Tony at 021-804-602 today so we can help design the perfect site for you!

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