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  • Writer's pictureTony Liu

Three Things To Focus On When Creating a Website

Creating a website for your business can be an exciting endeavour and the perfect tool to bring in more leads and reach new customers.



However, it is important not to rush into it without proper planning! To make sure you create a user-friendly, professional site, there are three key elements that should be your focus: understanding the needs of your target audience, selecting the best web design platform for you and making sure your content resonates with visitors. Dedicating time to carefully consider these components can ensure visitors have a positive experience when visiting your site – one that'll keep them coming back!


Understanding the needs of your target audience is essential for a successful website. Start by researching who your ideal customers are and what their needs may be. This includes age, profession, interests, values, preferences and more. Doing this will help you create content to effectively speak to your audience in a way that resonates with them, so they keep coming back.


The next step is selecting the best web design platform for you. There are numerous platforms available that offer different levels of customisation and features based on your needs. Platforms like WordPress, Squarespace and Wix allow for easy drag-and-drop site-building and make it simple to customise a website without needing to know HTML or coding.


Finally, make sure your content resonates with visitors. Your website should give off the right impression and showcase your business in a professional manner. Before publishing any content, ensure it is well-written, provides value to the reader and that all information is up to date. Additionally, create visuals like videos or images to enhance the overall experience.


By taking the time to consider these essential elements, you can ensure visitors have a positive experience when visiting your website. Doing this will help you create a successful site to draw in more leads and reach new customers.


So, if you're a business owner looking for IT Support in Auckland to improve or create a website, develop a solid business plan, and create an effective marketing strategy, call Tony at 021-804-602 for any questions, or contact PC Onsite today to learn more! Alternatively, you can also book a call below for a dedicated one-on-one discussion!





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