Social Media Ads
Updated: Jun 24, 2021
How to amplify your efforts
Once you have the foundational elements in place, you can and should use paid advertising to amplify your efforts. The online landscape has changed over the years. Where it used to be enough to just be there to reach your potential customers, algorithms on most social channels limit the access you have to your audience. Algorithms also impact where your business ranks in search results. In many cases, you’ll have to pay to reach people.
That’s not bad. You just want to do it in a smart way.
Facebook and Instagram Ads
Ads on Facebook and Instagram are powerful because not only are there lots of people on the platforms, you can also target your ads specifically to increase their effectiveness. Target your ads based on location, demographics, interests, behaviors, and connections. You can even create a lookalike audience to target people similar to those already on your email contact list.
People use Google every day to search for specific goods, services, programs, and organizational information. You can pay to have Google Ads display your text ads at the top of the search results based on specific keywords. These ads are pay-per-click (PPC), which means you pay only when people click on your ad.
How much should you spend on ads?
When you’re first getting started set aside $100 for testing. As you learn what does and doesn’t work, you can invest more money in the ads that are working to bring you more business.