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  • Writer's pictureTony Liu

Backlinks: What They Are & How They Help Your Website

Updated: Sep 24, 2022

Do you ever wonder how some websites always seem to be at the top of search engine results pages (SERPs)? And how others struggle to get any visibility at all? It’s not luck – it’s because they have implemented a strong SEO strategy, which includes backlinks.

What are backlinks?

A backlink is a link that points from one website to another. If Website A links to Website B, then Website B has a backlink from Website A.

How do you get backlinks?

There are a few ways to acquire backlinks for your website.

One way is to create great content that other websites will want to link to. This could be in the form of a blog post, an infographic or even a video. If you create content that is genuinely useful, other websites will be more likely to link to it.

Another way to get backlinks is to reach out to other website owners and ask them if they would be interested in linking to your content. This can be done via email or social media.

However, it’s crucial to only reach out to websites that are relevant to your niche, as otherwise, your request is likely to be ignored.

You can also try guest blogging. This involves writing a blog post for another website in exchange for a link back to your own site. This is a great way to get exposure for your website and build relationships with other bloggers in your niche.

Why are backlinks important?

Backlinks are essential for SEO because they show search engines that other websites are talking about your site and linking to it. This helps to improve your site’s visibility and organic search results.

In the past, some website owners tried to game the system by acquiring as many backlinks as possible, regardless of quality. However, Google’s algorithm has evolved over the years and it now punishes sites that have low-quality or spammy backlinks.

So, it’s important to focus on acquiring high-quality backlinks from relevant websites. This will help to improve your site’s visibility and organic search results.

How many backlinks do you need?

There is no magic number of backlinks that you need to rank first in Google. However, it’s generally agreed that the more high-quality backlinks you have, the better.

So, if you’re just starting out, don’t worry if you only have a few backlinks. Just focus on creating great content and building relationships with other bloggers in your niche.

Over time, as you continue to create great content and actively promote your website, you will start to acquire more backlinks and your site will start to climb the search engine results pages.

PC onsite is a leading provider of Web Development and IT Support in Auckland. If you're new to digital transformation or if this isn't your forte, you can always call Tony for help at 021-804-602 or book a meeting below at your convenient time!

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